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Gartner Survey Shows IT Services Providers in Fierce Battle with Top-Tier Technology Vendors for Brand Recognition in Services Industry.
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Business Wire
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October 6, 2003
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Business Editors/High-Tech Writers
Gartner Symposium/ITxpo 2003
STAMFORD, Conn.--(BUSINESS WIRE)--Oct. 6, 2003
The IT services marketplace is a highly competitive and fragmented market with IT service providers competing with top-tier technology vendors for market share and mind share. In this type of environment, a strong brand can play an important role in differentiating a company from the rest of the pack, according to Gartner Inc. (NYSE: IT and ITB).
In April and May of 2003, Gartner surveyed 197 buyers and influencers of IT services to determine which brands were most closely associated with specific categories of IT professional services -- business and ...