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The first-time digital camera buyer: who are they, and what are they buying?(Feature)(Industry Overview)
- Article from:
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Photo Marketing
- Article date:
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September 1, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 Photo Marketing Association International. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An early adopter is a unique animal. He's typically male, well-educated, tech savvy, and hopelessly enamored of whatever is the gizmo of the moment.
In the not-too-distant past, these creatures were the ones walking into specialty stores to buy a digital camera.
Not so today Now that digital cameras have been around long enough to stop giving heart palpitations to the technophobes of the world, just about everybody wants one.
"We have a broad mix of first-time digital camera buyers. Many are buying a digital camera for commercial or government purposes, but the biggest shift is in regular consumers buying them," says Steve Biggs, president of Biggs Camera Image ...