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Article: Entertainment Software Rating Board Helps Parents Decide If Video Games Are ``OK to Play?''; New Public Service Campaign Endorsed by Ad Council and Developed by MK Advertising.
- Article from:
- Business Wire
- Article date:
- October 7, 2003
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Entertainment Editors/Business Editors
NEW YORK--(BUSINESS WIRE)--Oct. 7, 2003
Just in time for the holiday shopping season, the Entertainment Software Rating Board (ESRB) is launching a consumer print ad campaign featuring the new slogan "OK to Play?" The campaign, which targets parents of children who play video games, aims to raise consumer awareness and increase use of the ESRB rating system. ESRB ratings appear on the front and back of all computer and video game boxes.
The new print campaign, created by MK Advertising Partners, will run as a public service ad in publications primarily targeting women 30-49. The campaign has been endorsed ...