Article: Owners updating Valley River Center.(Business)(The 34-year-old retail complex gets a new image)

Byline: Edward Russo The Register-Guard

Eugene's Valley River Center, needing a face-lift to brighten its drab appearance and help it compete against newer rivals, is launching a $2 million renovation.

When completed next spring, the exterior facade on much of the enclosed regional shopping mall will sport a new look. Also, the mall's interior is being touched up.

Workers now are installing metal cladding, slate tiles and precast concrete columns on the east side of the mall - the busiest and most visible side.

Architect John Lawless said the aim is to add depth and color to the mall's exterior.

"Things will stand out," said ...

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