Article: Offset printing: rethinking the future: after 500 years as print's star process, offset printing is finally facing some competition.(Four-Minute Focus)

We may have reached the digital age, but those who believe it heralds the paperless society are the ones still working through the 300 cases of bottled water they stockpiled against Y2K. Print is certainly changing, but it is far from dead. As one of the most traditional printing processes, offset printing faces the biggest challenge from new digital processes; but these changes do not mean the end of a technology that stands as one of our society's true landmark developments.

According to the U.S. Department of Commerce, the U.S. printing and publishing industry had total sales of US$ 210 billion in 1997, and has grown since then. Offset printing has long been ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!