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Article: Drug Advertising Spending Has Levelled Off - So Has Consumer Response.
- Article from:
- PR Newswire
- Article date:
- October 9, 2003
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NEW YORK, NY, Oct. 9 /PRNewswire/ -- The ads may be ubiquitous, but drug manufacturers have levelled off their advertising expenditures and consumer response has flattened accordingly, says new research from Ipsos PharmTrends(R), a syndicated tracking study of consumer behavior by Ipsos, the global marketing research firm.
Consumer recall for prescription drug advertising is flat relative to prior periods: 55% of consumers said they had seen advertising for prescription drugs in the twelve months before August 2003, consistent with the proportion reported during the same period last year (50%). And the proportion of consumers who take action because of ...