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Article: Stainless Steel Industry Executive to Pilot Marketing Activities.
- Article from:
- PR Newswire
- Article date:
- October 9, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON, Oct. 9 /PRNewswire/ -- The trade association that represents the major North American stainless steel producers recently asked industry executive Stephan Lacor to spearhead domestic marketing initiatives aimed at developing new markets and increasing market share for stainless steel products.
The Specialty Steel Industry of North America (SSINA) appointed Mr. Lacor as the Chairman of its Stainless Steel Market Development Committee, comprised of marketing executives from member SSINA companies. According to Lacor, "As the new chairman, I hope to encourage the SSINA to build on past market development activities that promote the uses and benefits of ...