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Article: Opel ad campaign heads for key phase; Automaker will tout looks of new Astra compared to Golf.(News)(Brief Article)
- Article from:
- Automotive News Europe
- Article date:
- October 6, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bill Britt
Opel's 2-year-old project aimed at overhauling the carmaker's image is about to enter a key phase.
The launch of the redesigned Astra next March will be a test for the Project Olympia program, which was launched in April 2001.
Opel Chairman Carl-Peter Forster said Opel has had to work hard to win back customers who were disappointed with the quality of the brand's vehicles.
Forster said Opel's cars have improved, but it will take time for customers to catch on.
"We still have a lot of work ahead of us but I think we are making progress."
When the Astra marketing campaign is launched, Opel will be ...