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Article: Hair care & color: turning up the volume--the market report.(Hair Care)
- Article from:
- Soap & Cosmetics
- Article date:
- December 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Just how many hair care products rest on your bathroom shelf? Perhaps a few years back, your answer would have varied significantly from today--as hair care then was simply a question of dry/normal/oily, or the 2-in-1 product for you. Healthy market conditions, fashion trends and the demand for specialized problem-specific care have all contributed to the vitality of the No. 1 market in cosmetics and personal care today, namely hair care.
The size of the global volume alone is enough to capture the attention of manufacturers and suppliers alike. Euromonitor International, the leading global market analyst documents the worldwide hair care market in 2001 at ...