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Article: No pain, much grain: Argentina's pampas enjoys a boom as ag exports fly high.(Executive Travel)
- Article from:
- Revista Latin Trade
- Article date:
- July 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Freedom Magazines, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Martin Vassalli says he still doesn't know what hit him. A little over a year ago his family's farm equipment company, Vassalli Fabril, went six months without selling a single one of its trademark Don Roque grain combines. The company's 44,000-square-meter factory sat idle as creditors got antsy.
Today, his 180 employees are clocking in on weekends to churn out a record 30 combines a month. But even at that torrid pace they're unable to meet the insatiable demand of farmers, who wait three months for the privilege of buying one of Vassalli's US$175,000 machines. "I've had to turn down farmers who walk in with briefcases full of cash," says Vassalli, 26. "We've ...
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