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Article: Bridge line: mid-priced but high-profile, West Elm furnishings come home to a DUMBO headquarters.
- Article from:
- Interior Design
- Article date:
- September 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On an early episode of Bravo's Queer Eye for the Straight Guy, designer Thom Filicia is extolling the virtues of the West Elm catalog, which lies open on a square West Elm cocktail table. On MTV's The Real World Paris, twentysomethings are having a heart-to-heart on a West Elm sofa--chocolate-finished base, tufted white cushions.
If West Elm is everywhere, credit Lisa Versacio, the dynamo who runs this division of Williams-Sonoma. The 16 million West Elm catalogs in circulation are reaching a younger audience than sister brands Pottery Barn and Hold Everything. Think college grads, moving into studio apartments.
Versacio spent two years commuting from ...
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Article: 3 of a kind; When West Elm opens its first ...
Star Tribune (Minneapolis, MN);
October 8, 2008 ;
700+ words
... ... All-American lifestyle, timeless. West Elm: Modern, relaxed, global and natural ... Pottery Barn: is proprietary info. West Elm: is design- and budget-conscious ... Pottery Barn: Buttery leather club chair. West Elm: Parson's tables and desk. PRICE POINTS ...
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