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Article: Keep Your Phone, Lose Your Old Phone Company; Vonage(R), the Broadband Phone Company(SM), Launches Revolutionary Television Advertising Campaign.
- Article from:
- PR Newswire
- Article date:
- October 13, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EDISON, N.J., Oct. 13 /PRNewswire/ -- Vonage(R), the fastest growing broadband phone company in the United States, announces the launch of a new multi-million dollar television advertising campaign. "The Vonage Movement" depicts a consumer revolution against the traditional, big phone companies, and an ultimate switch to broadband telephone service with Vonage. The campaign, which consists of 30-second, 60-second and 1:20 spots, was developed for Vonage by The Gardner-Nelson Project in New York, and will break on national cable television stations in late September.
Tapping into consumer resentment of hidden charges and fees in their phone bills, the campaign ...