Article: Sleeping to London: Virgin Atlantic's new service to Heathrow Airport in London is a major advance in the quest to soothe business passengers with all the comforts of home.(Executive travel: upgrade)

"The whole purpose," Juliet Gonya, "is to make the passenger forget that we are flying at 30,000 feet. The bar is one thing that does that."

Gonya, the Miami-based representative of Virgin Atlantic Airways, doesn't stop with just the bar, which looks like a backdrop in the sci-fi TV series "Enterprise." She is quick to point out that each Virgin Upper Class cabin also includes a massage station, done in the same curvilinear, burnished aluminum and red-leather style. More importantly, it's staffed with an onboard in-flight therapist, and each passenger is entitled to a 15-to-20 minute massage or beauty treatment. A thermal-heated clay-based facial mask at 30,000 ...

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