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Cool roofing: more than a black and white debate: urban heat island effect trumping insulation arguments, even in cold climates.

Energy efficiency is likely to be a simmering issue as August's massive power outage promises to spark widespread debate over enacting an updated national energy policy. And while reflective cool roofing surfaces remain a hot trend--especially in warm-weather climates--the goal of conserving structural cooling costs seems shrouded in shades of gray as the country strives for viable energy-use solutions.

"The issue is not as stark as black and white," says Jared O. Blum, president of PIMA the Polyisocyanurate Insulation Manufacture Association. "There needs to be a hard look a this concept," he contends. "There needs to be much more debate about the issue of reflectivity" ...

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