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The world on your dinner plate; as British palates become increasingly adventurous, speciality rice manufacturers are looking further afield for inspiration.(Rice And Noodles)
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Grocer
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September 20, 2003
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Copyright informationCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Speciality rices are showing a distinctly mixed performance despite the huge variety now on offer.
Thai fragrant rices, for example, showed a 2.1% value drop and 9.7% volume drop last year (IRI) despite the overall strong performance of Thai cuisine, while other speciality rices also fell: down 6.2% in value and 4% in volume.
"Speciality rices are starting to run out of steam after quite significant increases in recent years," says Tony O'Connor, sales and marketing director of Veetee. "I think it's because the whole microwaveable thing has happened."
This is despite consumers becoming more adventurous as they travel further and more frequently. For this reason ...
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