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Get a taste for big profits.(Red Mill)(new corporate identity and snacks being launched)
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Grocer
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September 20, 2003
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Copyright informationCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'Put Your Tongue Through the Red Mill!' is the theme of the new corporate identity being introduced by snacks manufacturer Red Mill.
The new identity hones in on the 'taste hit' that accompanies every Red Mill snack and has been developed to add personality and presence to the brand, giving it stronger shelf-appeal and creating a point of reference for both consumers and stockists.
'The design has been created to appeal to the 14-18 year old target audience, who are driving sales of savoury snacks in the impulse sector, without alienating existing customers,' explains Red Mill managing director, Garry Nield. The new packs are due to bit stores this autumn.
New ...
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