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Article: Healthy boost in fruit snacks.(Whitworths)
- Article from:
- Grocer
- Article date:
- September 20, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fruit snacking specialists Whitworths says it is leading the way in the healthy snacking sector: Head of marketing David Smith says: "Major innovation in fruit snacking products and packaging over the last 12 months has resulted in dramatic category growth. Whitworths is pioneering the growth of fruit snacks, offering consumers a healthy alternative to traditional savoury snacks and confectionery products."
As pressure mounts on food manufacturers to produce healthier products, Whitworths says is well-placed to meet the growing demand,
"Fruit snacks are now mainstream and we are championing growth in new trade channels," adds Smith.
"We ...