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Article: Cereal boxes spur consumer frustration.(Consumer Corner)
- Article from:
- Food & Drug Packaging
- Article date:
- September 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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American consumers are criticized for being spoiled, fickle, demanding, unpredictable and insatiable. Sometimes they are criticized for being stupid--other times for being too smart for their own good.
The recent history of packaging has played a major role in shaping their perceptions and behavior. More than any other category, cereal packaging has shaped their distrust, their sense of entitlement and their frustration with this important and highly advertised category's unresponsiveness to their needs.
"With the price of cereal being so high, I would think they could put a little more time and effort into designing a package that is more user friendly. ...