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Article: Portability, price and performance mark today's cosmetic packages: packaging executives at top cosmetics companies share their insights into the market's trends.(Cosmetic Packaging)
- Article from:
- Food & Drug Packaging
- Article date:
- September 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Among the trends in cosmetics packaging are the need for sleek portability for today's on-the-go consumer; multi-function products/packages that save time and offer value; the ever-present need for differentiation from the competitor; and being first to market with the latest innovation. Added to that is the difficult task of using color--in a category ablaze with a rainbow of color--to catch the customer's eyes, lips, cheeks and more!
Since no one knows more about cosmetic packaging trends than the leaders in the market, we asked packaging executives at Avon, The Estee Lauder Companies, Mary Kay, Procter & Gamble Cosmetics and Revlon about the challenges and ...