The youth market is one of the most important in helping to stop newspapers' declining circulation. In fact, market analysts now warn that newspaper editors who fail to take steps to attract that segment of the population do so "at their own peril." (1)

Only in recent years have a large number of newspapers begun to produce special sections to attract the youth audience. Now some newspapers have taken that content online because Web sites can be customized based on individual interests of specific age groups, and the sites can provide seemingly endless links to additional information. They also can provide color, entertainment and navigability the younger generation finds ...