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Article: Exclusive - Absolut premium: Level is new brand.(News)(Absolut Spirits Co. is planning to launch Level, a super-premium vodka)
- Article from:
- Advertising Age
- Article date:
- October 13, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KATE MACARTHUR
Absolut Spirits Co. won't borrow the famous name or bottle design of its flagship brand for the launch next year of Level, a super-premium vodka.
Level, expected to be introduced in mid-2004, will aim to win back share and cachet lost to the likes of Grey Goose, Ketel One and Belvedere.
"It will be Level, not Absolut Level,'' confirmed an Absolut spokesman. He wouldn't discuss the brand's selling price but said it would be comparable to others in the super-premium category.
Giving the brand a separate name allows it to create its own brand image without being weighed down by Absolut's strong positioning, and ...
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Article: The Absolut Spirits Company (ASCI) was appointed ...
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July 1, 2006 ;
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...The Absolut Spirits Company (ASCI) was appointed U.S. importer and marketer of ... into the U.S. FRIS, owned by Absolut parent company V&S Absolut Spirits, was previously imported by Shaw-Ross International Importers ...
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