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Article: N.Y. tabloid wars: 'News' in bid to build circ, buzz.(News)(the New York Daily News and the New York Post are pushing to add readers)
- Article from:
- Advertising Age
- Article date:
- October 13, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JON FINE
The New York tabloid wars are heating up, with the Daily News plotting an ambitious drive to boost reader and advertiser buzz in the face of sustained circulation gains by archrival New York Post.
The News, owned by real estate mogul Mort Zuckerman, is expected to launch multiple internal sections devoted to cultural coverage, which could afford advertisers the opportunity to do broader advertising and marketing deals beyond simply buying space in the paper, according to insiders.
British tabloid editor Martin Dunn, who on Oct. 15 takes the reins at the Daily News as its editorial director, was mum on his plans. "There's lot of ...