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Article: VW goes viral with `bollocks' ad.(The World: Ad Age Global News & Data)(Volkswagen launches a new ad from BMP DDB)(Brief Article)

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Advertising Age
Article date:
October 13, 2003
Author:
Copyright

Byline: Emma Hall

[London] Volkswagen has redefined its family image in the U.K. with a new ad by Omnicom Group's BMP DDB in which a little girl repeatedly uses the word "bollocks.'' Because of budget cuts and the controversial nature of the spot, it has only been distributed virally so far. In the ad, a little girl endures everyday disappointments: can't reach the cookie jar, an ice cream is dropped, water spills on her painting. Each time, she says, "bollocks.'' At the end, the child waits patiently in the car while her dad ...

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