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Article: Eyeko introduces mobile counter.(International News)(mobile cosmetics service at Selfridges department stores)(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- September 26, 2003
CopyrightCOPYRIGHT 2003 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Niche cosmetics line Eyeko is saving customers the effort of visiting its counter, by taking the counter directly to them,
The company has teamed up with London department store Selfridges to introduce a cart full of Eyeko products which can be paged by customers. Manned by Eyeko personnel, it will then travel to them wherever they are in the store.
The cart was designed by Craig Wick Pointer Design & Manufacture and measures 2m high by 1.1m long and 0.7m deep. It is made from pink and silver laminated MDF, with twin walled polycarbonate doors and is big enough to hold the entire Eyeko collection. Products are displayed on two acrylic discs that fit ...