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REGIONAL NEWS: ZUNE'S U.S. MARKET SHARE FELL TO 8.7% IN FEBRUARY.(Business)
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Seattle Post-Intelligencer (Seattle, WA)
- Article date:
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March 29, 2007
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Copyright informationCOPYRIGHT 2007 Seattle Post-Intelligencer. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Microsoft Corp.'s Zune device held a U.S. market share of 8.7 percent in February among hard drive-based portable music players, according to NPD Group statistics cited by Microsoft on Wednesday.
That was down from 9.9 percent market share in January and 10.2 percent in December.
Microsoft said it was still enough to give Zune the No. 2 position in the hard drive-based market in February, behind Apple's dominant iPod players.
Van Baker, an industry analyst at research firm Gartner, said the trend illustrates the need for Microsoft to come out with more types of content, including video, and new variations of the Zune device, to compete with Apple's flash ...
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