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Article: Jingles for the colonel. (advertising music for Kentucky Fried Chicken Corp.) (Fort Wayne, Indiana, company, LaBov and Beyond Music Productions Inc., writes jingles for commercials)
- Article from:
- Indiana Business Magazine
- Article date:
- June 1, 1991
CopyrightCOPYRIGHT 1991 Curtis Magazine Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OK, so Fort Wayne isn't New York or Los Angeles. People aren't writing songs about it ... at least nothing like "New York, New York" or "I Love L.A." But practically every American--without even knowing it--frequently hears tunes written in Fort Wayne, melodies from the minds of LaBov & Beyond.
The 10-year-old firm, for example, is playing a big role in promoting Colonel Sanders' new image. Kentucky Fried Chicken is changing its name to KFC, and the folks at LaBov & Beyond recently set the new image to music. The "Nobody's Cookin' Like Today's KFC" songs Americans will see and hear for the next year or so were composed and produced not in one of the nation's ...
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... ... Purdue University Fort Wayne. Altogether, Riley ... Silver Addys; and LaBov & Beyond Marketing ... production for HPN/Fort Wayne Museum of Art ... Vera Bradley --LaBov & Beyond ... Advertising Inc. (2), LaBov and Beyond (5 ... News-Sentinel, Fort Wayne, Ind. ...
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