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Comcast Commits $50 Million in Advertising Exposure to the Partnership for a Drug-Free America(R); Nation's Leading Cable Company to Deliver Messages of `Hope, Help and Warning'.
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PR Newswire
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October 16, 2003
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Copyright informationCOPYRIGHT 2003 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON, Oct. 16 /PRNewswire/ -- Comcast, the country's leading cable and broadband communications provider, today announced a three-year cross- channel advertising commitment on its cable systems in 35 states to help the Partnership for a Drug Free America(R) increase exposure for anti-drug advertising. Valued at $50 million, this is the largest single upfront commitment of advertising from a major media company to The Partnership in the organization's history.
"This unprecedented upfront commitment from an industry leader like Comcast represents the best in corporate social responsibility," said Steve Pasierb, president and CEO of The Partnership. "Thanks to ...
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