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Article: DMA taken to task over AIM e-mail document.(Direct Marketing Special Report)(Direct Marketing Association, Association for Interactive Marketing's Council for Responsible E-mail )
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- BtoB
- Article date:
- October 13, 2003
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CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: CAROL KROL
After eight months of work, the Association for Interactive Marketing's Council for Responsible E-mail last Thursday released "E-mail Delivery Best Practices.'' But a number of e-mail industry executives contend AIM's parent, the Direct Marketing Association, significantly watered down the final document.
"AIM had some good ideas, and the DMA basically killed them,'' said Chris Selland, managing director of Reservoir Partners, Cambridge, Mass., a CRM consultancy.
Another critic was Adam Smithline, president, Smithline Interactive Marketing, Cupertino, Calif. "My understanding is that the DMA has worked pretty diligently to ...