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ON-DEMAND TO DRIVE NBC UNI PROSPERITY.(Deals)(a discussion of NBC's planned takeover of Vivendi Universal Entertainment)
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TelevisionWeek
- Article date:
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October 13, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Diane Mermigas
NBC's low-cost entry into the high-stakes big media game comes with some risk, the full breadth of which won't be known for about three years-or the amount of time in which the General Electric subsidiary has the likely choice of buying out Vivendi, its minority French-based partner in the new $43 billion NBC Universal.
By then NBC will have exceeded its annual targets of up to $500 million in cost savings and new revenues and should be on its way to creating the additional $20 billion in value it says it can squeeze out of the new entertainment conglomerate within the first five years.
There will be extensive consolidation of real estate and ...
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