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Wowing Them With Hi-Def; Bryan Burns Promotes ESPN's New HD Service, but Viewers, Ads Scarce.(Cable Connection)
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TelevisionWeek
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October 13, 2003
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Copyright informationCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: James Hibberd
Bryan Burns has 15 televisions in his home. He has two in each bathroom and more remote controls than he can count.
Mr. Burns truly appreciates a quality television viewing experience. So just imagine his reaction when he first saw a high-definition display in the late 1980s. He said he felt what he called "the wowing effect.''
Today, as VP of strategic business planning and development for ESPN, Mr. Burns is charged with spreading that wowing effect across the country as he heads ESPN HD. The channel, launched last March, has signed carriage agreements with cable and satellite companies controlling roughly 70 percent of multichannel ...
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