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Article: B2B Circ Quirks: TechTarget Tosses Quantity, Shifts E-Letters to Qualified Controlled Model.(TechTarget is reducing the rate base on about 100 e-letters)
- Article from:
- Min's B to B
- Article date:
- October 20, 2003
CopyrightCOPYRIGHT 2003 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reaching targeted audiences with purchasing authority is what makes B2B go 'round. But with the mink-like emergence of electronic newsletters where subscriber records often consist of little more than an e-mail address, how do B2B advertisers know what they're getting, in terms of audience composition and buying power?
Often enough, the answer is that they really don't know. But high-tech e-letter specialist TechTarget hopes to change all that come this Wednesday (October 22), when it reduces declared rate base on some 100 e-letters (aggregate distribution: about 3M) by as much as 50% while converting the remainder to a controlled, qualified, direct-request (but ...