Article: Influence groups effectively.(An Advertising Supplement)(making yourself more influential at group meetings)

Think about the most influential person in your organization. Why is he or she so influential? Is it because he is smarter than everyone else in your organization? Or because he is charismatic? Is her influence a result of the power and authority that she wields, or the eloquence and articulation of her speech? These and other factors influence our perception of influence. And, to a great degree, influence is a matter of perception. Although certain qualities, such as a dynamic personality, may have an almost universal effect on people, not every single person will react to a speaker in the same way.

Some of tire skills we use to influence groups can be easily ...

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