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Article: Smelling of lemons; The tobacco business.(Japan Tobacco)
- Article from:
- The Economist (US)
- Article date:
- October 18, 2003
CopyrightCOPYRIGHT 2003 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Geisha light
Japan Tobacco still thinks that the tobacco business has a healthy future
TO SEE why Japan Tobacco is expected to bid in an auction in Turkey next week, visit Tokyo's teen-centric Shibuya district. Youngsters happily puff on cigarettes there, but ignore them--they are not the real story. Although nicotine has hooked males in Japan more than in any other rich country, even the Japanese market is shrinking faster than those smoking teens would suggest. Instead, stroll to the nearby Tobacco and Salt Museum. There the story is told of tobacco's globalisation as it spread from the Americas; of how technology has made consuming nicotine more ...