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Article: Abacus' travel dynamics: Asian roots, Western genius.(Tourism)
- Article from:
- Manila Bulletin
- Article date:
- October 22, 2003
CopyrightCOPYRIGHT 2003 Manila Bulletin Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ARLENE DABU-FOZ
Amid a sluggish global economy with most businesses either shifting gears or closing shops, 15-year-old Abacus International, Asia Pacifics leading in Global Distribution Services (GDS), recently revved up its corporate image as the regions top travel and leisure catalyst via a new impressive trade icon launch.
The major event, which stormed Singapore last July with Abacus president and chief executive officer Don A. Birch at the helm, did another take in Manila last week to affirm Abacus as a 21st century master brand to vie with.
The white bold lower case special font of the logo is set against the solid red background ...