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Article: Phillips-Van Heusen to License BCBG Max Azria Dress Shirts and Neckwear.
- Article from:
- Business Wire
- Article date:
- October 23, 2003
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Business Editors
NEW YORK--(BUSINESS WIRE)--Oct. 23, 2003
Phillips-Van Heusen Corporation (NYSE:PVH) today announced that it had entered a licensing agreement with the BCBG Max Azria Group to manufacture and distribute dress shirts and neckwear under the BCBG Max Azria brand.
Allen Sirkin, Vice Chairman, Dress Shirts of PVH said that the PVH Dress Shirt Group, and The Designer Group led by Al Moretti, "are extremely enthusiastic about our new licensing partnership. We believe that the BCBG Max Azria Group's passion and leadership in contemporary product fills an important void in the better Dress Shirt and Furnishings market, which is ...