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Article: TANNER KROLLE LOOSENS UP.(luxury leather goods house is freshening its image)
- Article from:
- WWD
- Article date:
- October 22, 2003
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON -- Tanner Krolle, the 147-year-old British luxury leather goods house, is freshening its image with a string of new designs, three store openings and a racy ad campaign this fall. And unlike so many traditional European luxury and fashion houses, it's not overly concerned about embracing its history as a bespoke accessories maker for English princes, Indian maharajas and American presidents.
"We're not playing the heritage card," said Guy Salter, chief executive of Tanner Krolle, which was founded in 1856 by Franz Frederick Krolle. "We're focusing on the fact that Tanner Krolle is a modern London-inspired brand with a sassy, urban attitude." The driving ...