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Article: Gas mileage emerges as issue for car buyers.(Brief Article)
- Article from:
- Manufacturing & Technology News
- Article date:
- September 17, 2003
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Automobile buyers are growing" more concerned again about gas mileage. "Gas mileage is now fifth on the list of reasons new-vehicle buyers reject one model over another, up from 13th place in 2002," says JD Power & Associates in its new Escaped Shopper study.
Price remains the primary reason for purchasing a car, with most buyers purchasing the least expensive model on their consideration list. Brands such as Hyundai, Kia, Suzuki and Mitsubishi "are rarely considered exclusively, however, they are able to maintain high closing ratios when they're cross, shopped against other makes," says Chris Denove, a partner with the firm. "Such brands tend to place a greater ...