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Article: Anatomy of a claim: a case study of calcium absorption claims on dairy products.(Ingredient Technology Focus)(Illustration)
- Article from:
- Dairy Foods
- Article date:
- October 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Several years ago Stonyfield Farm, Londonderry, N.H., set out to create a yogurt that would help their consumers absorb more calcium ... naturally. Along the way, there were many decisions to be made. What calcium absorption booster should be used? What should the wording of the claim be? What are the regulations around making a claim?
The answers, which are the result of years of hard work and research, can be seen in supermarket refrigerated cases today. All Stonyfield Farm yogurt products carry a claim of "helps boost calcium absorption," thanks to the unique form of inulin they contain, which is a form of inulin that has been clinically proven to increase ...