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Article: CeBIT America 2003 Takes Initiative in Conducting Trade Show Attendance Audit; 2003 Event Audit Reflects Goal to Provide More Precise Marketing ROI; Organization Also Taking Part in New Initiative To Raise Technology Show Auditing Standards Industry-Wide.
- Article from:
- PR Newswire
- Article date:
- October 27, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Oct. 27 /PRNewswire/ -- CeBIT America, the premier information and communications technology (ICT) event for the enterprise business marketplace, today released details of the attendance audit conducted following its debut 2003 exhibition, held June 18-20 at the Jacob K. Javits Convention Center in New York.
The audit, based on input from technology exhibitors and recommendations made by members of the Computer Event Marketing Association (CEMA), addresses information and metrics technology company marketing executives need and want to make informed decisions, including audience demographic profiles and attendee-buying power. CeBIT America is breaking ...