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Article: Biz360 Automates Sentiment Rating of Media Articles to Provide Businesses With Actionable Insights Into Public Perception; New Market360 Option Adopts Client's Point-of-View to Provide Consistent And Timely Assessment of an Article's Sentiment.
- Article from:
- PR Newswire
- Article date:
- October 27, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN MATEO, Calif., Oct. 27 /PRNewswire/ -- Biz360(R) Inc., the leading provider of active market intelligence that drives business performance, today announced the industry's first solution for automatically rating the sentiment of a company's media coverage. Biz360's patent-pending Point-of-View Sentiment(TM) option for Market360(R) provides businesses with previously unavailable insights into the public perception of their company, products, brands and competitors. Corporate decision makers can leverage these insights to drive change in corporate behavior, improve corporate reputations and drive better business performance.
"Biz360 has automated all of the ...