Article: Would-be entrepreneur takes the test with touring tapes. (Emily Davies and Shelli Vacca created Blue Highways: Audio Tour Productions, a company which sells audiotapes which narrate Alaskan sights)

Would-Be Entrepreneur Takes The Test With Touring Tapes

Emily Davies was determined not to let another business idea die for lack of effort. In the last 15 years, the former university researcher and family therapist figures she's come up with her share of marketable ideas, only to be thwarted by skeptical friends or like-minded competitors.

First it was books on tape, an idea friends dismissed. The tapes would be too long, they said. Nobody would listen to them in their entirety.

Next came small activity boards to occupy restless tiny-tot commuters. A string with a crayon at the end for drawing. An indentation for a bottle or cup of juice. ...

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