Article: Entertainment Industry Foundation Mourns Death of Famed TV and Radio Announcer Rod Roddy; Memorial Fund Established in Roddy's Honor; Statement From Katie Couric Expresses Gratitude for Roddy's Efforts to Raise Colon Cancer Awareness.

LOS ANGELES, Oct. 27 /PRNewswire/ -- The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) joins the world in mourning the passing of famed "Price Is Right" announcer Rod Roddy. Roddy has been an EIF's NCCRA Ambassador for the last two years, participating in TV, radio and print Public Service Announcements urging people to "Come On Down and Get a Colonoscopy."

EIF's NCCRA Co-founder Katie Couric issued the follow statement on Rod Roddy's death:

"When you hear the phrase 'Come on Down,' there is only one name that comes to mind -- Rod Roddy. Americans came to know and love Rod's distinctive voice, but it ...

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