Article: Chevy counting on hybrid SSR to stack up sales.(Special Report)(Chevrolet SSR, or Super Sport Roadster)

Byline: Denise Melilli

It might have a simple name, but the Chevrolet SSR is not a vehicle that can be described simply. The SSR, or Super Sport Roadster, is part car, part truck and part roadster.

It defies a conventional automotive designation because of its fashion-forward appearance and its hybrid nature, which is why Chevrolet is using the SSR as a "halo vehicle'' to spur interest and sales in General Motors' Chevrolet division.

"Being unique is a good thing,'' said Bob Walczyk, marketing manager for the Chevrolet SSR. "It's good to have a product which is an eye-catching piece.''

He described the SSR as a "lifestyle vehicle'' ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!