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Riding high on on the organic wave: private label organic products are reaping the rewards of the American consumer's increased desire for health.(organic products)

Organic products have always been health food store staples but in recent years, they've become increasingly prevalent in mainstream grocery and other retail stores. Characterized as a segment of products produced in a health-conscious and earth-friendly manner, organic food retail sales have increased 23 percent annually, outpacing overall food sales five times over, according to U.S. Department of Agriculture estimates.

Additionally, the 2002 Organic Consumer Trends Report (OCTR), jointly produced by The Natural Marketing Institute (NMI), Harleysville, Pa., and Spence Information Services (SPINS), San Francisco, Calif., reports that 39 percent of the U.S. ...

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