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Article: Natural Stone Council case for support.(Forum)
- Article from:
- Stone World
- Article date:
- September 1, 2003
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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One of the industry's most pressing challenges is creating a proactive stance to position natural stone as the premier product in its category of quality construction materials. Imitation engineered products are being aggressively promoted with large advertising budgets by their manufacturers, production capacity is increasing, and national branding programs are building consumer awareness and demand for these products. While their product is not natural stone, they do have the ability to market it to the general public, creating a perception that it is superior or at least equal to natural stone.
The Natural Stone Council (NSC) was formed to design and implement ...