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Article: Strategic management case writing: suggestions after 20 years of experience.
- Article from:
- SAM Advanced Management Journal
- Article date:
- June 22, 2003
- Author:
CopyrightCOPYRIGHT 2003 Society for the Advancement of Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Certainly there is no one best way to teach strategic management, the capstone business administration course at almost all four year colleges and universities. Professors who teach this course supplement lectures with simulations, guest speakers, experiential exercises, class projects, and outside readings. Case analysis, however, is typically the backbone of the learning process in most strategic management courses. This course is sometimes called business policy, but case analysis is almost always an integral part of the class.
Analyzing strategic management cases gives students the opportunity to work in teams to evaluate the internal operations and external ...