Article: KEXP DJ WORKS TO CHANNEL 'LOCAL MUSIC'.(Television)

Byline: TIZZY ASHERSpecial to the P-I

Once upon a time, MTV actually played music.

From 1986 until 2003, the MTV program "120 Minutes" broke alternative music, or college rock as it also was known, by offering a mix of videos, interviews and cutting-edge animations geared toward non-mainstream music fans.

John Richards, morning show host and program director for KEXP 90.3 FM, remembers that show well.

"I discovered so many bands on "120 Minutes": My Bloody Valentine, Smashing Pumpkins, hands-down, that's where I saw them," he says. "I had the videotape where every video starts five seconds in because you're trying to catch it."

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