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Article: Royal Mail pricing plan angers DM industry.(News)(direct marketing)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- September 4, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Royal Mail has angered the direct marketing industry by asking postal regulator Postcomm to consider a proposal to price mail by size rather than weight.
Royal Mail claims that the method is an easier pricing system that more accurately reflects the costs of handling mail because it is the size and shape, not the weight, which determines the cost of processing and delivering most mail.
Many direct marketing companies believe that the proposals will be a handicap to the industry. A common claim is that the proposed charging system will stifle creativity, forcing the industry to move towards standard small packaging.
Carlson Marketing Group's ...