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Article: 6m [pounds sterling] Batchelors win for DLKW ...(Agencies)(Delaney Lund Knox Warren awarded advertising account)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- September 11, 2003
- Author:
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Delaney Lund Knox Warren (DLKW) has scooped the 6m [pounds sterling] Batchelors business after a five-way pitch against Grey London, Abbott Mead Vickers.BBDO, Euro RSCG Wnek Gosper Partners and Rainey Kelly Campbell Roalfe/Y&R.
The pitch, which was handled by Agency Assessments, was called after Batchelors parted company with Mother, which won the business in 1997, in July. Batchelors is owned by Campbell's UK.
The review of the business, which includes Cup A-Soup and SuperNoodles, follows creative difficulties on particular brands. It comes just over a year since the appointment of ex-Clairol marketer Tim Perman as marketing ...