Article: Atkins diet craze slims down Unilever's profits.

Byline: BRIAN O'CONNOR

THE Atkins diet is slimming Unilever's bottom line. Sales of its Slim-Fast food range slumped 30pc, or [pounds sterling]50m, in the quarter to September, hard hit by rivals such as Atkins.

Co- chairman Niall Fitz-Gerald's hopes that Atkins would prove a 'fad' look optimistic and the group now admits it had a 'greater than expected impact'.

Though a recent Harvard University study found Slim-Fast highly effective, consumers have been seduced by Atkins. Its popularity soared after celebrities such as Jennifer Aniston used it.

Slim-Fast is fighting back with a new range of snack bars. Its 25-year history has included seven bad years, but it ...

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