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Article: Atkins diet craze slims down Unilever's profits.
- Article from:
- Daily Mail (London)
- Article date:
- October 30, 2003
CopyrightCOPYRIGHT 2003 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BRIAN O'CONNOR
THE Atkins diet is slimming Unilever's bottom line. Sales of its Slim-Fast food range slumped 30pc, or [pounds sterling]50m, in the quarter to September, hard hit by rivals such as Atkins.
Co- chairman Niall Fitz-Gerald's hopes that Atkins would prove a 'fad' look optimistic and the group now admits it had a 'greater than expected impact'.
Though a recent Harvard University study found Slim-Fast highly effective, consumers have been seduced by Atkins. Its popularity soared after celebrities such as Jennifer Aniston used it.
Slim-Fast is fighting back with a new range of snack bars. Its 25-year history has included seven bad years, but it ...